Perry Hoberman
Corporate Entities
Corporate Entities (1988) are horizontal plexiglas boxes containing chains of words and images. Their form is inspired by the panorama, the comic strip, the cinematic tracking shot. In each piece, words and pictures create a visual sentence strung together in a pseudo-sequential manner that is constantly eating its own tail. Vertical bars of colored plexiglas in front of the surface serve as punctuation that interrupts any linear "reading" of the works. These bars also function as viewers through which certain images can be seen in 3D. The 3D images are used as a kind of a hook, enticing the spectator to come closer and make physical contact with the work, to insert him/herself into the sentence. The texts combine multiple advertising slogans (from consumer products and horror films) into chains of dread and desire.